Display & Video 360 Tutorial | DV 360 Tutorial

Display & Video 360 Tutorial | DV 360 Tutorial 

Hi Guys, we are going to start Display and Video 360 Tutorial. In this we will learn about basics fundamentals of DV 360. 

In DV 360, we will Plan, Execute and Measure the media plan and will execute the creatives and learn how ads are engaging with customers and how we can make it more profitable.

What is DV 360

In Basics of Display and Video 360 Tutorial, we discover the below this:-

1. MarketPlace - In Marketplace, we will reserve the inventory, finalize the plan with the publishers and start the campaigns across each auction, and by the help of marketplace will deal with  inventory.
2. Creative Workspace - In Creative workspace, we will work on brand, media, and on creatives in creative workspace to create/produce the high impact/ most highly engaged ads and managed those ad formats.
3. Audience - In Audience, we will combine, create and implement the audiences to meet the business goals to make our audiences more profitable. 
4. Reports- Start working/building the reports on basis of data, how the data will look before and after the campaign execution.
5. Tracking- Add Tracking Code on the website  (Floodlight) to measure the performance in terms of Clicks, Conversion, Conversion Value and acc to business goals. And decide further how we can make it more profitable.
6. Do audit for brand safety and all setup are done under guidelines and make sure your ads are targeting and served.   

DV360 ACCOUNT STRUCTURE

DV 360 ACCOUNT STRUCTURE

Now we will learn about the account structure, step by step

into the 5 steps as mentioned in graphics.

• Campaign: Module where we build and execute a cross channel media plan. Here we can continue to create, optimize and monitor the campaigns, line items and insertion order.
• Audience: Audience Profile Analysis, Composition of your audiences based on first-party, third party and data of google platform, and create new combined list of audience with the help of these audiences. We can also build audiences after the user activity across the campaigns.
• Creatives: Place where we mix the creative with Data and Media Plan.
• Inventory: Place where we manage our inventory, from top broadcasters and publishers and explore new opportunities in Marketplace and negotiate deals.
• Insights: It is mainly used for reporting purpose where we can find the metrics to evaluate the performance.

The above are the elements of DV 360 Account Structure.

DV360 is going to be the most prominent and valuable marketing tool in future. So i recommend you all to start learning DV 360.