Google AdWords Search | Learn Adwords Search Campaigns

Digital Marketing Pixel | Google AdWords Search

Google Adwords Search

Google AdWords Search, basically on SERP page that is Google Search page we can see 7 ads, 4 on the top and then 3 at the bottom.  Ok, there is pricing terms in search network which includes CPC, PPC, bid default bid, mac CPC, these all are the terms which are used for AdWords Search.

One more thing the Google will only charge for clicks not for impression in search network.

What is Max CPC?

Max CPC is the amount which we all willing to pay for a click.

What is Actual CPC?

It is the amount which Google detects by giving discount on Max CPC.

There are three levels on which Google AdWords divides your bid that is

Top of the page bid:- Any beer ad appears on the top three positions

First page bid:- Any bid on which your ad appears at first page

Below the first page bid:- Any bid on which your ad appears on second page onwards

Note: - Top of the page bed  top three will remain same on every page 

First position bid: Any bid on which your ad will appear on first position

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During search campaign, we need to focus on ad copy & keywords.  There should be 3 ads in any add group in any search campaign and those search ads should be relevant to your keywords.  For example, if you are selling iPhone online and you have decided to create a search campaign on that then your search ad should have iPhone keyword that is ad copy and your keyword should include iPhone.

Because we must include the keyword in AD copy to make your ad more relevant.  For any search campaign, the relevancy is most important part because there are some factors which depends on relevancy of search ads like CTR, actual CPC, conversions, impression, average position, and one most important that is quality score.