Google Adwords Fundamentals | Basic Terms of Google Ads
Today, i will discuss about the fundamentals of Google Adwords or Google Ads. Example: What is Average CPC, Max. CPC and the terms which are related to Google Platform.
1. SERP (Search Engine Result Page): This is the page where search/text ads will appear after performing a search on any browser like Google.com, Bing.com and many more
2. CPC/PPC/Bid/Default Bid/Max. CPC: This is the amount that you are willing to pay to Google and Google will charge for clicks and not for impressions.
3. Actual CPC: This is the amount what Google will charge for a particular click.
4. Average CPC: This is the average amount for a number of clicks.
5. Quality Score: This score is only for Search Campaigns. It varies from 1 to 10.
6. Ad Rank: It is the product of Max. CPC and Quality Score which is responsible for you Ad Position as well.
7. Average Position: It shows the position where your Ad appears in any Search Engine.
8. Impression: When anyone sees your ad on the search engine, it counts an impression.
9. CTR (Click through Rate): It is the ratio of Click to Impressions into 100.
10. CPM (Cost Per Thousand Impression): It is basically used for Display Campaigns. 1 CPM = 1000 Impressions for which Google charges 40 - 50 INR
11. Conversion: This shows how many conversion you get which means somebody successfully filled up your lead form/sign up/buy the product, it depends on your business, what is your goal
12. Cost Per Conversion: It is the cost of one conversion, which is calculated by dividing the cost by the total number of cost.
13. Conversion Rate: It is the number of conversions divided by total clicks
14. Keywords: Words or phrases which are used to show your ads on a search engine, when customers search for those terms or visit websites.
15. CPA (Cost-per-acquisition): It is the amount which googles charge for a particular conversion— you'll want to use CPA bidding
16. PLA (Product Listing Ads): These are the ads which are related to e-commerce industry, basically these are the shopping ads.
17. Gmail Ads: These are the ads which can be seen in Gmail.
And these are the basic terms of Google Adwords, i will share the advanced terms in the next blog.
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