Adwords will soon be Google Ads

Google Latest Update – Bye to Google Adwords and Hi to Google Ads

Yes, you read it right the name is going to change from 24th July 2018, the Google Adwords will be named as Google ads. When Google AdWords rolls out updates, you want to know about them. Utilizing the updated feature of Google Adwords, can save your time and will help you to take the most profit from your advertising efforts.

Adwords will soon be Google Ads

Last month, Google has already revealed some helpful updates. But nothing compares to what happened on June 23. Google announced a complete rebrand of its advertising platform. The Help Center and new AdWords experience which will be Google ads will reflect our new brand starting from July 24, 2018.”

If you login into your AdWords account, you will see a notification that "Adwords will soon Google Ads".  And it says that "The Product experience will be updated to reflect our new brand starting July 24, 2018."

What we know is: on July 24th, Google AdWords will no longer be Google AdWords. Instead, Google AdWords is shifting into a new branded platform called Google Ads. Google Ads will still pack the same features and network of Older one:

• Display network

• Search network

• Shopping Campaigns

• Video

All the features will be the same, the main motive is to change the user experience which will be better and also you will see news updates in setting like billing.

Google Killing Off DoubleClick, AdWords Names to Rebrand it's Ad Products

Google is retiring its two most valuable advertising brand names - AdWords & DoubleClick - to rebrand it's Advertising Products.

The new Google ad schema will comprise three main pillars, with the rebranded suite to begin rolling out on 24 July: Google Ads, Google Marketing Platform and Google Ad Manager.

AdWords, which started as a search-based ad system in 2000, is being renamed simply Google Ads. The products from DoubleClick, the ad network Google bought in 2008, are becoming part of the two most important product groups: The new Google Marketing Platform merges DoubleClick Digital Marketing & the Google Analytics 360 Suite; Google Ad Manager is the new name for programmatic advertising platform that merges DoubleClick for Publishers and DoubleClick Ad Exchange.

Over the years, the advertising platform provided by Google has grown very rapidly, which starts with the only search but now it has a display, video, shopping and UAP (Universal App Campaigns) and many more features and it's unbelievable marketing strategy.

“With Google Ads as opposed to Google AdWords, it is moving the imperceptible default opinion that you get as an advertiser when you hear ‘Google AdWords’ … you think, ‘Oh, Words. And so, Google Ads, in our opinion, is a much more straightforward representation of what Google advertising can provide. It’s that simplicity and alignment of the core message from the first instant you hear the name, which is the goal.”