Digital Marketing Pixel | What is PPC or Pay Per Click?

Digital Marketing Pixel | What is PPC or Pay Per Click?

PPC is Paid Marketing.

PPC is one of the main part of Digital or Online Marketing. PPC is Pay Per Click which means advertiser must pay some amount of money when someone clicks on his/her ad.

In short, we can say PPC is paid marketing platform which includes Google AdWords, Bing Ads, Yahoo Gemini, Facebook Business, LinkedIn and many more.

These are the platform from which advertiser can promote his business online.  Google AdWords & Facebook Business both are most popular among all because these two are the best tools of digital marketing.

Among all digital marketing methods, PPC is fastest way to promote your business. It is also called as Paid Marketing.

Sometimes referred to as paid search advertising or search marketing, PPC is a method of online
advertising used by Internet search engines, networks and content sites, such as blogs, in which
businesses can display ads that appear alongside the results of Internet searches.

Strong performance doesn’t happen by accident. It’s the result of having a talented team of business-minded marketers who are dedicated to your success.

Thus, when a consumer performs an Internet search, say for a particular type of real estate, he or she will see advisements from a variety of related property.

Getting More Out of PPC 

1. Click Through Rate (CTR) Click Through Rate (CTR) • Your Ads

2. Conversion Rate • Your Landing Page

3. Interactions among keywords, ads and website landing pages

There are 2 things which every advertiser have to keep in mid

1. Relevant

Create tightly themed ad groups with the small list of keywords. Thumb through each keyword and ensure that your ad is relevant to your every keyword contained within each ad group.

2. Simple

You will be managing your campaign on a daily basis. Ensuring your campaign structure is intuitive and manageable will make monitoring your campaign more effective and will allow you to better identify efficiencies and inefficiencies