Digital Marketing Pixel | Keyword Quality Score

Digital Marketing Pixel | Keyword Quality Score

Quality score is one of the fundamentals in Google AdWords.  Google AdWords quality score of the keyword according to the relevancy of ads.  Google AdWords provide quality score out of 10.   Google AdWords provide quality score only to keywords.

Keyword Quality Score

There are three parameters on which Google calculate the quality score of each keyboard 

1. Landing page experience

2. Ad relevance

3. Expected CTR (click through rate)

All three parameters are measured on based of below average/average/above average

1.  Landing page experience

Landing page should be relevant with your targeted keywords.  How can we do this,  we can include the targeted keywords in our content, meta tag,  title, or we can use in domain name, subdomain as well to improve the landing page Experience so which improves the quality score as well.

2.  Ad relevance

In ad relevance the ad copy of a ads should be relevant and contained the targeted keywords. There are some techniques in AdWords by which we can improve our ad relevance. 

We can use the DKI that is dynamic keyword insertion which means that the targeted keywords will be your headline which automatically improve your ad relevance. 

Another technique is ad customizer, by which we can customize the headline 1, headline 2 and description as well according to each keyword.

3.  Expected CTR

CTR is one of the most important factor which help to get good quality score.  CTR is click through rate which means click divided by impression.

CTR

What is the importance of Quality Score and How can we improve it? Big Question??

There are many different and relevant that affect a quality score. They are listed below and explained in more detail in the following paragraph:

1. Click Through Rate (CTR)
2. How relevant keywords are to your ad group
3. The relevance of text in your ad
4. The quality of your landing page
5. Your historical performance
6. User experience

If we able to do these following changes in our Campaigns and it's respective Landing Pages, then we can achieve good Quality Score and Hence we will pay less to google.

Note:- The higher your quality scores, the higher your Ad Rank, and the more impressions Google is willing to send your way. The lower your quality scores, the lower your Ad Rank, the less generous Google is with traffic.

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