Digital Marketing Pixel | Google Adwords

Digital Marketing Pixel | Google AdWords

Google Adwords

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Google AdWords

Google AdWords is paid program launched in 2000 by Google. Just like Google AdWords, we have Bing Ads, Yahoo Gemini, LinkedIn, Facebook. 

Main Objectives of Google AdWords

To drive traffic on websites from google properties.

By using Google AdWords, we can run our Ads on three major networks: -

1.       Google Search

2.       Google Display

3.       Online Video Ads / YouTube Ads

Google Search

1.       Google Search Network which is www.google.com

2.       Google Search Partners

1.       Ask.com

2.       Aol.com

3.       Google Maps

4.       Yahoo

Google Search

 

Keyword Planner tool is used to research keywords 

Google Adwords | Keyword Planner

Ad Preview tool is used to check you Ad Preview

Google Adwords | Ad Preview Tool

Google Display Network

All AdSense Approved websites are google partner websites. Display Planner tool is used to all AdSense approved website by google.

Google Adwords | Google Display Ads

Online Ads/ YouTube Ads

These are the ads which are shown on YouTube, ads may be on home page, in stream videos, in footer parts etc.

Google AdWords | YouTube Ads

How Google Adwords help you in growing your business??

As we mentioned above, we recommend testing Google AdWords before you use Google AdWords Express. Express is the very basic version of AdWords, which means you don’t get access to the entire interface or the incredible features. Therefore, Google AdWords is recommended in order to get the most out of your budget.

One of the most used marketing strategies in every business is email marketing, which is why Gmail ads can be helpful as well. In September 2015, Google integrated native Gmail ads with Google AdWords and made it available to all advertisers, which means you can reach more prospects through their Gmail inbox.

Usually, Gmail ads appear on the promotion tab, but sometimes you can see it on the social tab too. These ads run on both desktops and mobiles. Since Gmail ads generally cost much less than search ads, if you have a small budget, then you can try Gmail ads as well.